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Four DIY Sugar Scrubs to Spoil the Skin You’re In

Let’s cut right to the point. You deserve to be pampered. You are an Intelligent Beauty who’s looking out for our planet and all that lives upon it. We love you for it and we want to help you unwind. We also know that you’re keen on exfoliation. You understand the [...]

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Get the Blues: Four Eye Looks to Rock Blue Liner

Want to add more sizzle to your day? Amp up your eye makeup by swapping out your everyday earthy-hued pencil for a spark of blue. Here’s how to achieve a sophisticated fashion “do” and keep it from turning into a bad 80s fashion “don’t.” Try these four looks with the EB Soft [...]

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Four Hot-Right-Now, Toned-Down Trends You’ll Want to Try

Trying to keep up with the latest trends in makeup and beauty? Between runways, red carpets, and magazine layouts, there’s a lot to keep track of. We did the leg work for you and here are the trends you want to know: Toned-down looks are making their mark. That’s right: lighter, softer, [...]

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Make Intelligent Beauty Your Own: Mix & Match Color Palette

Beauty is personal. There is no one-size-fits-all color palette. The right hues are the ones that speak to you. You don’t need a pre-selected combination of colors chosen by someone else. You do need your favorite shades in one easy compact. We get it. That’s why we created our Eco Paperback [...]

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#NaturalBeauty is…

The idea of “beauty” is often diluted by fantasy-fueled, retouched images of models who may smoke, behave dysfunctionally, and wear fur or harm animals. The reality behind a seemingly beautiful face could be an unbeautiful life. Worse, those photos can cause a nagging doubt in consumers’ hearts. Am I good enough? [...]

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Get the “Not Tour” look. It’s a no make-up thing!

Warm sunny days are perfect for a look that says, “I just woke up gorgeous.” There’s no need for contouring or clearly ‘made up’ faces. You want something that looks dewy fresh and natural. If that sounds about right, let’s talk about “Not touring,” the anti-contour look that’s all about subtle highlights and sheer skin. [...]

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Contour This: The No Make Up Way to Wear Your Blush

A few well-placed sweeps of your brush with the right pink-hued powder will highlight the curves and angles of your face without a litany of products and brushes traditional contouring demands. Grab your favorite shade of FlowerColor Blush and try the newest, freshest way to contour your face! You can create four [...]

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Sexy, Smoky Eyes with a Twist

If there's one look that implies sophistication, it is the sexy, smoldering eye. Maybe you've already perfected this modern classic, or maybe you need a few tips to master it. Either way, we bet you're going to love the quick and simple twists we've got up our cruelty-free sleeves to take simple smoke all the [...]

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6 Sweet Autumn Trends with a Natural Twist

Cool crisp air. Pumpkin spice everything. Apple cinnamon smells wafting everywhere you go. The crunch of colored leaves under your feet. Are you feeling giddy over fall yet? We are and that's why we're ready to help you amp up your autumn look by putting fall makeup trends to work! We've pulled together a list [...]

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Pucker-up Buttercup: 5 Lips Trends to Update Your Look

Sometimes an Intelligent Beauty just wants to shake things up. If you're feeling that your look is the same old and you're ready to try something new, we've got some natural beauty ideas for you. Listen up Lovey, lipstick is one of the easiest ways to update your look from "I haven't [...]

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