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Sica Schmitz


Sica Schmitz is the founder and curator of Bead & Reel, the online ethical boutique for eco-friendly, cruelty-free, sweatshop-free fashion, and the winner of the 2017 Sustainable Business Council's Sustainable Business Award.

With a background in costume design and sustainable styling, she is active in fair trade and vegan fashion both locally and globally as a Fair Trade LA board member, the Fashion Editor of Vilda Magazine, and the founder and host of the annual Fair Trade Fashion Show in Los Angeles, which this year raised over $31,000 to fight human trafficking.

“For my everyday makeup I tend to create a fairly natural look. When it comes to events and photo shoots it's fun to play with something a bit more dramatic.

For this look, I started with FlowerColor Natural Liquid Foundation, which offers full coverage without looking heavy. And it photographs beautifully!

A palette of purples really helps bring out blue eyes, so I used FlowerColor Eyeshadow in Smokey Mauve on my lid and FlowerColor Powdered Eyeliner in Eggplant in my crease. You could use this powder as an eyeliner, either with a dry or wet brush, but for this look I used the Soft Eyeliner Pencil in Violet. It's my first time using purple eyeliner and I am definitely a fan!

Lastly I added the FlowerColor Natural Mascara in Brown, which adds length and volume without clumps.

I completed this look with FlowerColor Lipstick in Sangria, which is one of Ecco Bella’s vegan lipstick options. The pink FlowerColor Lipsticks contain carmine, so check for that if you're looking for vegan beauty options.

Smooth, blend, and smile to be camera ready!” - Sica Schmitz