Becoming a beauty genius at earning points couldn’t be easier. As an Intelligent Beauty, you’ll discover lots of smart, rewarding and simple ways to earn your Genius Points. Create an EB account and start earning Genius Points right away on every purchase after that.
Discover the many ways to earn Genius Points

Every Purchase
Earn 10 Genius Points
for every $ you spend.

Tell A Friend
Earn 1000 Genius Points
for every referred friend.
And your friend gets a
25% off coupon.

Your Birthday
Earn 1000 Genius Points
on every B’Day.
(Dates less than 30 days out will be awarded next year)

Social Sharing
Earn 200 Genius Points
for being social on FB & T.