Beauty doesn’t happen in a vacuum. Every decision, including what cosmetics we use, creates a ripple effect on our bodies, our planet and all living beings. We all want to be the ones in on true beauty because it is pure, regenerative, and sustainable.

As an Intelligent Beauty, you reach for organic makeup because it’s good for you. You know that ditching the chemical-laden beauty products for natural beauty options means you’re making a healthier choice for your body. You’re also making a healthier choice for the planet, and that makes you downright gorgeous!

Pure, regenerative, sustainable beauty gives back to the Earth. It’s not enough to simply use botanical ingredients and shun chemicals. Organic ingredients sourced from farmers who make choices that leave the lightest ecological footprint are all part of the vast chain of sustaining life and keeping us all beautiful.

So what does all that mean? The latest buzz is “ regenerative farming”. Let’s be clear, it’s anything but a trendy catchphrase! Regenerative farming strives to build soil health and recapture carbon emissions from the atmosphere. This is more than forgoing chemical pesticides and fertilizers, regenerative farming improves the soil. Its practices can stop soil erosion, remineralize the soil, protect ground water, and, soak up carbon from the atmosphere, helping to stop climate change.

And this, after all, is what organic is all about: capturing carbon, having vibrant healthy soil, saving humans and animals

As an activist company, Ecco Bella sources ingredients from ethical suppliers of organic materials, and we stay away from ingredients that may cause harm to people or the environment. We know you are an exceptional person who has a preference for natural, organic, and cruelty-free products; and this makes you an Intelligent Beauty. Show us how you shine! Grab your selfie stick and snap a pic to share with us on Instagram. Use the hashtag #EBBetterBeauty! Be sure to tag us @eccobellabeauty.

Want to learn more about Ecco Bella’s philosophy and commitment to cruelty-free, natural products? Start reading here: http://www.eccobella.com/philosophy/