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FlowerColor Natural Mascara

(120 reviews) Write a Review
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No worries about irritating ingredients.

We use natural clay and iron oxides that won’t irritate sensitive eyes. It’s water-resistant, but not waterproof, at days end, it is a cinch to remove.

Longer, fuller lashes.

It wraps around lashes lengthening and volumizing beautifully. Natural waxes keep moisture away from the mascara so your look stays fresh, longer.

Have mirror will travel.

Need a touch up on the go? Our built-in mirror keeps your look going anytime, anywhere. Vegan, gluten-free, fragrance-free & paraben-free.

Live the wonder of plant-based beauty.

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Flower Cutins

The same delicate coating that protects flowers will do the same for your beauty. It keeps moisture in, pollution out, so your look stays fresh, longer.

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Natural Clay

Once reserved for the royalty of ancient Egypt, natural clay helps thicken lashes naturally.

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Carnauba Wax

Provides a smooth application and glossy finish. From palm leaves, it helps to keep mascara pliable during application.

Ingredients: Purified water, carnauba wax, palmitic acid (from palm oil), clay, phenoxyethanol and iron oxides.

Net Weight: .38 oz/11 g.

Vegan Liftz Approved


“Love it! A great mascara, does not irritate my eyes. Goes on smooth without clumping.”

- Julie R.

“I have very sensitive eyes. FlowerColor Mascara has been the best, I don’t even feel it on. I love it! I will always buy this product.”

- Helen H.

“I love the mascara because it doesn't burn my eyes and the ingredients are pure. The brush really separates the lashes and I don't get raccoon eyes.”

- Paula D.

120 Reviews Hide Reviews Show Reviews

  • 5
    FlowerColor Natural Mascara

    Posted by Unknown on 25th Jan 2021

    This mascara goes on the lashes really light and smooth. Feels very natural - doesn't clump like some mascaras do. Plan to order it again at some point.

  • 5
    Smooth Application, no clumping

    Posted by Unknown on 25th Oct 2020

    I really love this mascara. First I ordered because its clean beauty. Second, because its offered in the color brown. So refreshing. Not everyone wants to look like a rocker from the 80s. My eyes do not burn after applying. There is zero clumping - coming out of the tube or when applying to your lashes. So incredibly awesome! My eyes do not water after applying. There is no awful chemical smell. I am looking for simple. That's what this is. Super easy to remove. If you are looking for thick, crusted over, false looking lashes, over done, mile long lashes - this mascara is not for you.

  • 5
    Best Mascara

    Posted by Cheryl P on 27th Sep 2020

    I have very sensitive eyes. This mascara has been the best.mi haven’t even felt it on. I will always buy this product.m

  • 5
    Great Mascara for Sensitive Eyes

    Posted by Cathy Thomas on 23rd Aug 2020

    I have been allergic to mascara for many years. I managed to use Clinique for a few years, but also became allergic to it. I had pretty much given up on using mascara until I found Ecco Bella. It has been a life saver! It does not affect my eyes at all. Very comfortable.

  • 5
    Natural Looking Lashes

    Posted by Amanda on 6th Jul 2020

    I've used this product in the past; now that I'm older and wearing less makeup, I wanted a mascara that delivered results that were natural looking. This is that mascara. I'm a blonde, so I ordered the brown. All I have to do is curl my lashes and apply. This is not the mascara to use if you're going for a va-voom, "made-up" look. But it's great for making my eyes look like I was born with the lashes I've got.

  • 4

    Posted by Constantia on 30th Jun 2020

    I love the mascara because it doesn't burn my eyes and the ingredients are pure. The brush really separates the lashes and I don't get racoon eyes.

  • 5
    Echo Bella Blush in Coral Rose

    Posted by Constantia on 29th Jun 2020

    I love the blush in Coral Rose. My skin is so sensitive and this product is so nice on my skin!

  • 4
    Lovely Lashes

    Posted by Unknown on 6th May 2020

    Humanely created, safely formulated, bringing demure lashes for a subdued spring. Perfect.

  • 5
    Provides the most natural-looking eyelashes

    Posted by Jenny on 23rd Jan 2020

    If you like the super thick, unrealistically built-up, chunky look, this is not for you. This mascara goes on like a smooth coat, super-even, adding a natural amount of length and darkening to your lashes. It doesn't clump like every other mascara I've tried. I personally LOVE this mascara. It’s not waterproof which is not great for wearing when you’re out skiing and it's snowing, but I actually prefer non-waterproof mascara because of what I would have to apply to my sensitive eyes every night to get the stuff off. No thank you. (Who needs makeup when you’re on a mountain anyway??) So, if you love the natural look (which looks so much more attractive than the thick, painted on ‘fake’ look) then I would highly recommend this. The only thing I wasn't crazy about was the price, it almost prevented me from trying it. But, I’m a minimalist when it comes to makeup, so paying a little more for a small handful of items I love that are not laden with toxic ingredients is worth it to me. This is now one of those items.

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"Giving you the purest, healthiest beauty products starts with compassion for all living beings. Just ask my buddy, Comet!"

Sally Malanga, Founder