• imagePlant Based
  • imageVegan
  • imageCruelty-Free
  • imageGluten-Free
  • imageOrganic Ingredients
  • imageNon-GMO

FlowerColor Natural Mascara

(123 reviews) Write a Review
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No worries about irritating ingredients.

We use natural clay and iron oxides that won’t irritate sensitive eyes. It’s water-resistant, but not waterproof, at days end, it is a cinch to remove.

Longer, fuller lashes.

It wraps around lashes lengthening and volumizing beautifully. Natural waxes keep moisture away from the mascara so your look stays fresh, longer.

Have mirror will travel.

Need a touch up on the go? Our built-in mirror keeps your look going anytime, anywhere. Vegan, gluten-free, fragrance-free & paraben-free.

Live the wonder of plant-based beauty.

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Flower Cutins

The same delicate coating that protects flowers will do the same for your beauty. It keeps moisture in, pollution out, so your look stays fresh, longer.

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Natural Clay

Once reserved for the royalty of ancient Egypt, natural clay helps thicken lashes naturally.

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Carnauba Wax

Provides a smooth application and glossy finish. From palm leaves, it helps to keep mascara pliable during application.

Ingredients: Water (aqua), acrylates/ethylhexyl acrylate copolymer, helianthus annuus (sunflower) seed wax, iron oxides, butyrospermum parkii (shea) butter, dimer dilinoleyl dimer dilinoleate, glycerin, polyglyceryl-10 myristate, copernicia cerifera (carnauba) wax, zea mays (corn) starch, mica, cetyl alcohol, myristoyl pentapeptide-17, sodium acrylate/sodium acryloyldimethyl taurate copolymer, laureth-21, xanthan gum, sodium phytate, ethylhexylglycerin, caprylyl glycol, isohexadecane, aminomethyl propanol, polysorbate 80, tocopherol, 1,2-hexanediol, phenoxyethanol, benzoic acid, sodium benzoate.

Net Weight: .38 oz/11 g.

Vegan Liftz Approved


“Love it! A great mascara, does not irritate my eyes. Goes on smooth without clumping.”

- Julie R.

“I have very sensitive eyes. FlowerColor Mascara has been the best, I don’t even feel it on. I love it! I will always buy this product.”

- Helen H.

“I love the mascara because it doesn't burn my eyes and the ingredients are pure. The brush really separates the lashes and I don't get raccoon eyes.”

- Paula D.

123 Reviews Hide Reviews Show Reviews

  • 5
    Echo Bella Blush in Coral Rose

    Posted by Constantia on 29th Jun 2020

    I love the blush in Coral Rose. My skin is so sensitive and this product is so nice on my skin!

  • 4
    Lovely Lashes

    Posted by Unknown on 6th May 2020

    Humanely created, safely formulated, bringing demure lashes for a subdued spring. Perfect.

  • 5
    Provides the most natural-looking eyelashes

    Posted by Jenny on 23rd Jan 2020

    If you like the super thick, unrealistically built-up, chunky look, this is not for you. This mascara goes on like a smooth coat, super-even, adding a natural amount of length and darkening to your lashes. It doesn't clump like every other mascara I've tried. I personally LOVE this mascara. It’s not waterproof which is not great for wearing when you’re out skiing and it's snowing, but I actually prefer non-waterproof mascara because of what I would have to apply to my sensitive eyes every night to get the stuff off. No thank you. (Who needs makeup when you’re on a mountain anyway??) So, if you love the natural look (which looks so much more attractive than the thick, painted on ‘fake’ look) then I would highly recommend this. The only thing I wasn't crazy about was the price, it almost prevented me from trying it. But, I’m a minimalist when it comes to makeup, so paying a little more for a small handful of items I love that are not laden with toxic ingredients is worth it to me. This is now one of those items.

  • 4
    Brown mascara

    Posted by Rosa on 6th Aug 2019

    I like most everything about this mascara except that it runs a little if I get watery eyes. But I noticed (after purchase) there is a waterproof version, so I guess next time I'll order that one instead.

  • 5
    Best Mascara Ever

    Posted by Unknown on 24th Jun 2019

    I was looking for a mascara that would not make my eyes sting. This mascara solved that problem. I also like the way it goes on - no clumping. It is easy to remove also which is another plus.

  • 5
    Smooth and lovely

    Posted by Unknown on 16th Jun 2019

    Goes on smooth. No clumps. Very good.

  • 4
    Love It!

    Posted by Angel on 5th Jun 2019

    A great mascara, does not irritate my eyes. Goes on smooth without clumping.

  • 5
    Feel Confident

    Posted by Basia on 5th May 2019

    Mascara. I feel confident about putting this on my precious eyes.

  • 5
    Perfect color that makes me feel good

    Posted by Unknown on 27th Apr 2019

    This mascara was recommended to me by a doctor of naturopathy. She feels that it's composition is much safer for health-conscious people. I love the way it goes on, the fact that Ecco Bella has a color for "me" (soft brown), and that it does not expose my eyes to harmful chemicals. I've been buying it for years and will only buy from them.

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"Giving you the purest, healthiest beauty products starts with compassion for all living beings. Just ask my buddy, Comet!"

Sally Malanga, Founder